Autopilot · Creator engine

Ten creators.
Posting every day.

Ten creators, added two a week — posting to their own accounts, from briefs we write, at most $15,000 a month fully loaded.

@studyfetchgia2@studyfetchzariya@audrey.studyfetch@studyfetchsydd@studyfetchalicia@studyfetchhaley@tweetyandkevin@paigexdylan@scottxjules@jannat.yope@memories.withzoe@penny.travelss@madi.is.abroad@travellingwithharry@ozan.airbuds@percyyy.airbuds@airbudskoda@van.airbuds@bealovestabs@tabs.monica
The first 20 on the shortlist
10Creators
~303Videos a month
$15,000Monthly ceiling, fully loaded
5 wksTo a full roster
Creator engine · 15 parts

Contents

At a glance

The whole program on one table

Roster10 creators2 added a week, full in five weeks. At least half US.
WhoAmbassadors from other appsUnder 2K followers, most with a past breakout. Shortlist of 20
Output~303 videos a month7 per creator per week, on dedicated brand accounts.
First videos20 proven formats12 converting ads + 8 viral posts, remade. See them
Pay$500–1,500 a monthRetainer by band, paid on time, so posting is guaranteed.
Bonus+$50 flat → Top-up to your capAt 100,000 views and 1,000,000 views, organic only, one a month.
Ceiling$15,000 a monthFully loaded, all creators, fees plus bonuses.
ComplianceApproved claims onlyEvery post reviewed inside 24 hours, disclosure checked before it goes live.
Target$1 per 1,000 viewsOrganic, per account, judged weekly. Try the math
ReportingEvery MondayPer creator: posts, views, cost per 1,000 views, keep / watch / replace.
DecisionDay 90Scale the accounts under $1 per 1,000 views, replace the rest.
Track record

I have built this engine before

Same playbook, different category: I built and ran the creator engine at Tabs. The number below is organic reach across TikTok, Instagram and YouTube — not paid impressions.

100M+
Views / month
17.7MOne reel · 347K eng.
8MOne video · 11% eng.
6.5MOne reel
A grid of dozens of creator videos posted about Tabs across TikTok and Instagram, each with its own view and like counts.

My work for Tabs — many creator accounts posting about one brand act like a wall of organic search results.

Proof

What the content actually looked like

Real posts from the Tabs roster. Most videos get a few hundred views; a few break out, and the average is carried by hit rate — which is why volume is the strategy.

Four Instagram reels from Tabs creators with 3.9M, 6.5M, 149K and 2.3M views. Three Tabs creators talking to camera on their own accounts.
How it works

What makes a creator program perform

Posting often, not waiting on one hit

Volume is the strategy. A roster posting weekly beats one big swing every month.

Accounts built around the brand

Not borrowed from a creator’s existing page — dedicated accounts, so the audience that gathers is Autopilot’s.

A base so posting is guaranteed

Plus a bonus on the videos that get real reach. Output you can count on, upside where it earns it.

Something people already argue about

Congressional filings are a story creators want to tell — that is the part most brands don’t have.

Search Autopilot
# creator-engineWeekly numbers, breakouts and reviews
R

Roster lead

Morning all ☀️ this week’s briefs are pinned. 3 hooks each, every line from the claims sheet. Drafts in by Wed 6pm.

M

MayaCREATOR

Filming hook 2 tonight. Can I say the filing date on screen?

R1 reply · Roster lead: “Yes, date and ticker are fine. Never ‘you should buy’.”
📊

Creator ReportAPP

Week 6 · creator engine
Videos posted284Organic views11.7MCost / 1K views${ '%.2f' % (P.target_cpm * 0.9) }Breakouts11
Open the full sheet →
J

JordanCREATOR

Posted 4/7 ✅ the “why can Congress trade” one is at 41K already

R

Roster lead

🔥 Jordan’s video just passed 1M organic. Whitelisting it into paid today; everyone remake the opener next week.

🔥 6🎉 3👀 2
JM4 replies · Jordan: “LETS GO 😭 doing a part 2 tomorrow”
P

PriyaCREATOR

Draft for review 👇

▶
hook-3-priya.mp40:23 · Video
C2 replies · Compliance: “One line off-sheet at 0:14, swap it and you’re cleared.” · Priya: “Fixed 👍”
C

Compliance

Cleared 9 of 10 drafts this week. One sent back for an off-sheet line, fixed within the hour. ✅

Message #creator-engine
Illustrative. One channel for everything: briefs out Monday, questions answered in threads, every post reviewed inside a day, the numbers every week. Creators join through Slack Connect.
Programs running this model

SUSH

175M views, 200K+ downloads a month. Mostly students, $500 a month for 3 posts a week, $1,000 bonus for any video over 1M organic views.

Cheaterbuster

268M views in 60 days from 20+ ambassadors telling first-person stories to camera.

CoupleJoy

116M views from 16 creators, US and Latin America from day one, each posting to TikTok and Instagram.

Source: Social Growth Engineers, “The Ultimate TikTok Ambassador Marketing Guide” (June 2025).

The work itself

What a roster actually ships

Instagram and TikTok to start, with X added for the filings-and-politics angle — the one place the Pelosi Tracker audience already lives. Two clips below in the format the engine produces: a hook in the first two seconds, shot on a phone, nothing that looks like an ad. Plus two of the Tabs creator accounts, running as themselves.

A creator talking to camera, captioned: Check your bathroom cabinet... this lawsuit is insane.
“Check your bathroom cabinet…”
A creator in a kitchen holding an ice-cube tray, captioned: You see those ice cubes in your freezer?
“You see those ice cubes in your freezer?”
Creator accounts

@naomixtabs

A dedicated account, posting as a person who likes the product — not a brand channel.

@tabs.monica

Same brand, different face and different feed. Two of many — that is what makes the wall.
For Autopilot the format stays; the content changes. The hook is a filing, and every line in it comes off the approved claims sheet.
What we’d make first

Twenty videos we’d remake

Real videos that already worked in the category. Converting: a paid ad the brand has kept running 30+ days or in several versions, so it is likely paying back. Viral: organic reach well above that account’s usual. We take the viral hook and the converting ending. Numbers as of 21 Sept 2026.

Still from the Parrot Finance ad▶Watch on Meta Ad Library
convertingReaction Parrot Finance Running 90 days · multiple versions · original Hook: “Sharks said yes to this on national TV — now it’s available to everyday investors.” Our version: Borrowed-credibility open: press coverage of the Pelosi Tracker, then “now you can follow it too”.
Still from the Alinea ad▶Watch on Meta Ad Library
convertingPhone-shot Alinea Running 54 days · multiple versions · original Hook: “Stock portfolios made for you, with a built-in AI researcher.” Our version: Screen-recorded product demo: pick a portfolio to follow, done in under 20 seconds.
Still from the Delta by eToro ad▶Watch on Meta Ad Library
convertingScreen recording Delta by eToro Running 334 days · original Hook: “Experience the easiest way to track your investments.” — 10-second app demo Our version: 10-second faceless cut: the tracker updating after a new filing. For the no-camera creator band.
Still from the moby ad▶Watch on Meta Ad Library
convertingFaceless moby Running 66 days · multiple versions · original Hook: “You probably spend more time picking a Netflix movie than researching your portfolio.” Our version: Same relatable comparison, ending on “so let the disclosures do the research”.
Still from the Wealthfront ad▶Watch on Meta Ad Library
convertingPhone-shot Wealthfront Running 48 days · original Hook: “Stagflation has been back in the news. What should investors know?” Our version: News-explainer format: “Congress just disclosed X. Here’s what that filing actually is.”
Still from the Moomoo ad▶Watch on Meta Ad Library
convertingPhone-shot Moomoo Running 33 days · multiple versions · original Hook: A creator to camera: “ATTENTION” on screen, then the offer in one breath. Our version: Creator to camera: “ATTENTION: Congress’s trades are public”, then how to see them. Phone-shot, one take.
Still from the Stocks & Income ad▶Watch on Meta Ad Library
convertingFaceless Stocks & Income Running 126 days · multiple versions · original Hook: Blurred office b-roll with big text: “Stocks & Income that fixes all three.” Our version: Faceless cut for the no-camera band: b-roll and a filing on screen, text hook, no voice. Built in CapCut in minutes.
Still from the Acorns Early ad▶Watch on Meta Ad Library
convertingScreen recording Acorns Early Running 52 days · multiple versions · original Hook: Screen recording with a caption as the hook: “mom sets up a list of chores and how much I’ll earn.” Our version: Screen-record the tracker with a first-person caption: “a new filing just dropped, here’s where it shows up.”
Still from the paycheck2portfolio ad▶Watch on Meta Ad Library
convertingScreen recording paycheck2portfolio Running 53 days · original Hook: A screen-recorded dashboard with a caption over it: “Debt to dividends: escape the 9–5.” Our version: Screen-recorded tracker under a plain caption: “Every congressional filing, in one place.” No outcomes promised.
Still from the Investor’s Business Daily ad▶Watch on Meta Ad Library
convertingScreen recording Investor’s Business Daily Running 258 days · multiple versions · original Hook: A hand-held phone showing the app, with a big text overlay: “starts here.” Our version: Hold a phone on the tracker showing a new filing, with one line of text over it. Nine seconds, no voice.
Still from the Trading Tips ad▶Watch on Meta Ad Library
convertingFaceless Trading Tips Running 41 days · 3 versions · original Hook: Voice over b-roll: “An AI company landing million-dollar government contracts…” Our version: The same shape for the filings angle: b-roll and a voiceover reading a real public disclosure. State the fact, no view on the stock.
Still from the SmartNews ad▶Watch on Meta Ad Library
convertingReaction SmartNews Running 63 days · multiple versions · original Hook: A creator greenscreened over political news, caption: “THEY WRITE THE RULES.” Our version: Greenscreen over the public filing itself, caption: “Congress has to disclose its trades.” Neutral, no party, no opinion.
viralFaceless @unusual_whales 1.1M views · their other Pelosi posts 3.5K–60K · original Hook: “This is breaking news. Nancy Pelosi and her husband just purchased 10,000 shares of Nvidia.” Our version: 20-second “new filing just dropped” voiceover per disclosed trade, ending on the Pelosi Tracker.
viralReaction @austinhankwitz 1.6M views · 24K shares · his usual 12K–1.0M · original Hook: “Everyone’s favorite stock trader, Nancy Pelosi, has made some trades to start 2025.” Our version: Greenscreen walkthrough of the latest filing, ticker by ticker, noting the disclosure delay. No buy or sell calls.
viralFaceless @quiverquant 1.2M views · their usual 32K–168K · original Hook: “If you can’t beat them, JOIN EM’ 🤝” Our version: The same meme, cutting from congress-trading headlines to the tracker screen. It pairs with Autopilot’s own converting line.
viralFaceless @quiverquant 858K views · their usual 32K–168K · original Hook: Senate hearing clip: “I don’t want to turn Congress into a rich man’s club.” Our version: Stitch public hearing clips on the trading-ban debate with on-screen STOCK Act facts. Neutral, no performance claims.
viralReaction @world.shaker 2.6M views · his usual 8.7K–71K · original Hook: Greenscreen: a politician’s salary vs. their reported net worth Our version: Greenscreen over a public disclosure, salary vs. net worth, then how public filings are tracked.
viralPhone-shot Call to Leap (YouTube) 97.7K views · about 8× the channel median · original Hook: “Why is insider trading legal for Congress, but not for us?” Our version: Talking-head explainer on the STOCK Act’s 45-day disclosure rule and how filings become public.
viralReaction NowThis Impact (YouTube) 307K views · about 4.6× the channel median · original Hook: “Mike Johnson wants us to feel sorry for Congress members making $174,000.” Our version: React to a public clip with a neutral on-screen fact-check of the disclosure rules. No opinion on returns.
viralPhone-shot GenericArtDad (YouTube) 651K views · about 2.7× the channel median · original Hook: “Why can Congress trade stocks?” Our version: The same question as a cold open, answered with the STOCK Act rules and where filings become public.

“Converting” is inferred from how long a brand keeps paying for an ad. No one outside the brand can see its conversion data.

The content system

Four formats, posted in this order

New accounts start with what gets views, then move toward what converts.

Example: moby ade.g. moby
01 · Weeks 1–2

Story hook, no product

Pure niche stories. Warms the account and shows what sparks comments. The product goes in the replies.

ReachConversion
Example: Moomoo ade.g. Moomoo
02 · Weeks 2–4

Story hook, product named

The same stories with the product in the line. Converts better once part of the audience already knows the name.

ReachConversion
Example: Alinea ade.g. Alinea
03 · Week 3 on

Short hook, then demo

1.5–2.5 seconds of hook, then the app on screen. The best converter; needs many repeats to break out.

ReachConversion
Example: Wealthfront ade.g. Wealthfront
04 · Month 2 on

One-minute talking head

Hardest to make, highest conversion per view. Reserved for the creators who prove they can hold attention.

ReachConversion
One hook, four ways

Every winning hook gets rewritten from four perspectives and tested across creators. Twelve strong hooks × 5–6 variations each = 60–70 hooks in test at any time.

User view“POV: you just found out…”
Creator view“Tell me why I just found out…”
Group view“We all just found out…”
Direct appeal“If you didn’t know this yet, listen…”
Compliance

The part that makes this hard, handled first

A registered adviser putting strangers on camera about investing is the whole risk. It is also why the claims library already exists in the packet — creators work from approved language, not from instinct.

1

Brief

Ships with the lines that are cleared and the lines that are not.

2

Creator films

Approved claims only. No performance promises, ever.

3

Review ≤ 24h

One reviewer, a deadline, so compliance never stalls output.

4

Post

Paid-partnership label plus the adviser disclosure, checked before it goes live.

↶ Off-sheet line or missing disclosure → sent back to the creator, not posted, no bonus
Example post
Paid partnership with Autopilot
Advertisement. Disclosure shown in caption.
Checked before it goes live

✓ Paid-partnership label on

✓ Every line from the approved sheet

✓ Required disclosure in the caption

✓ No performance promises

Illustrative mockup.

Sourcing & vetting

How we find and test them

Four sources in
01

UGC marketplaces

Fastest route to a month-one cohort. Pay the fee, then move the good ones direct.

02

FinTok & politics TikTok

Where the audience already is. Screen hard for anyone giving advice rather than telling a story.

03

The existing audience

200k+ investors and the Pelosi Tracker following are the warmest creator pool there is.

04

Paid ads

Recruitment ads against creator audiences, pointed at the application page — the only channel we control the volume of.

Plus, from the benchmark programs
@studyfetchgia2@studyfetchzariya@audrey.studyfetch@studyfetchsydd@studyfetchalicia@studyfetchhaley@tweetyandkevin@paigexdylan

Other apps’ ambassadors

DM them with a clearer offer. They already understand deliverables. The shortlist below comes from here.

Campuses and referrals

Students learn fast and cost less; a small referral fee to current creators keeps the bench full.

Five filters, fewer each step
1Portfolio — three delivered assets plus retainer history
2Claims test — one brief from the approved sheet, scored on staying inside it
3Trial month — full deliverables, real deadlines, real review
4Score — reliability, craft and compliance at month end
5Retainer — winners continue; the rest are cut by name, in writing

Benchmark programs also ask for one demo video before any offer, and pay weekly so a weak start can be dropped fast.

The shortlist

Twenty creators we’d recruit first

People already doing this exact job for other apps: ambassadors running brand-named accounts for StudyFetch, CoupleJoy, Yope, TripBFF, Airbuds and Tabs. All under 2K followers, most with at least one breakout video. They know the workflow and the pay level. Each still goes through the five filters above. Numbers as of 21 Sept 2026.

@studyfetchgia2 TikTok · 1,225 followers · StudyFetch ambassador College student, high-energy talking to camera. Best video: 690.7K views. @studyfetchzariya TikTok · 1,510 followers · StudyFetch ambassador Expressive student on camera; already made a finance-studying video. Best video: 598.6K. @audrey.studyfetch TikTok · 1,558 followers · StudyFetch ambassador Accounting student on camera, close to the money niche. Best video: 315.2K. @studyfetchsydd TikTok · 601 followers · StudyFetch ambassador Student giving tips straight to camera. Best video: 161.8K. @studyfetchalicia TikTok · 858 followers · StudyFetch ambassador Nursing student with a calm explainer tone. Best recent: 31.4K. @studyfetchhaley TikTok · 1,706 followers · StudyFetch ambassador Playful reactions, laptop in hand, talking to camera. 364.8K total likes. @tweetyandkevin TikTok · 1,774 followers · CoupleJoy ambassador Couple storytelling on camera. Best video: 10M views. @paigexdylan TikTok · 159 followers · CoupleJoy ambassador Lively POV storytelling from a new account. Best video: 2.5M. @scottxjules TikTok · 390 followers · CoupleJoy ambassador Confident POV delivery to camera. 226.6K total likes. @jannat.yope TikTok · 756 followers · Yope ambassador Natural, unpolished selfie videos. Best video: 611.5K. @memories.withzoe TikTok · 1,393 followers · Yope ambassador College student doing to-camera talk and skits. 277.6K total likes. @penny.travelss TikTok · 1,182 followers · TripBFF ambassador Big-reaction hooks straight to camera. Best video: 11M views. @madi.is.abroad TikTok · 98 followers · TripBFF ambassador Exaggerated reactions to camera, started from zero. Best recent: 17K. @travellingwithharry TikTok · 480 followers · TripBFF ambassador Green-screen explainer with advice lists, the closest format to ours. Best video: 113.4K. @ozan.airbuds TikTok · 890 followers · Airbuds ambassador Deadpan, self-aware humor to camera. Best video: 550.3K. @percyyy.airbuds TikTok · 1,296 followers · Airbuds ambassador Friendly, smiling bits straight to camera. 862.5K total likes. @airbudskoda TikTok · 485 followers · Airbuds ambassador Gives opinions straight to camera, lo-fi. 614.9K total likes. @van.airbuds TikTok · 73 followers · Airbuds ambassador Talks to camera; even posts tips for new ambassadors. @bealovestabs TikTok · 848 followers · Tabs ambassador From our Tabs roster. Boyfriend-POV humor. Best video: 8M views. @tabs.monica TikTok · 154 followers · Tabs ambassador From our Tabs roster. Older, adds age range to a Gen Z roster. Best video: 62.4K.
Compensation

The model in one screen

Retainer pay for monthly production — 7 videos per creator per week, about 30 a month. Nobody clears $1,500, so ten creators costs at most $15,000 a month fully loaded, and that is the number every other line here is judged against.

Videos / week
US — premiumUS-based · the on-camera anchors
$800–1,500
7videos/wk
US — standardthe economical US band
$500–600
7videos/wk
International — on camerawhere English is strong
$500
7videos/wk
International — facelessno on-camera · filings on screen
$500
10videos/wk
Fixed feeFee rangeBonus headroomCap: fee + bonus
50%+Composition

At least half US, varied ages.

+1 / +1Growth

One US and one international added each month, holding that ratio.

$1,500Cap

Fee plus bonus for a US premium slot; $1,000 for every other band.

Bonuses

Upside only where it earns it

Performance bonuses — per video, organic views
Under 100K$0
100,000 views+$50 flat

Whatever the fixed fee is.

1,000,000 viewsTop-up to your cap

Bonus = your band’s cap − fee. US premium cap is $1,500, every other band $1,000. A $500 retainer earns $500; an $800 premium retainer earns $700.

1×One bonus per creator per calendar month, max.
▶Per video, not cumulative — it stays an incentive.
🌱Organic views only; paid amplification doesn’t count.
✕No bonus on a video that breached the claims sheet.
Economics

Will it pay back?

Target: $1 per 1,000 organic views · try it
Monthly cost
Videos / month
Est. views / month
Cost per 1,000 views

Estimate only: views = videos × median, breakouts counted at 10× the median, viral videos at 750K (the guide puts viral at 500K–1M views, for about 0.5% of videos).

The benchmark

How this plan compares to programs that work

Benchmarks from the Social Growth Engineers ambassador-program guide (June 2025), which documents apps running this model at scale.

TopicThis planBenchmark
Volume for the money7 videos a week for $500–1,500About 2 videos a day (14 a week) for $500–1,000. SUSH: 3 a week for $500.
Bonus2 thresholds: 100,000 views and 1,000,000 viewsA ladder at 5K, 20K, 50K, 100K, 250K, 500K, 1M and 10M views, on each creator’s best video of the month
Roster size10 creatorsAbout 20 accounts to break even at a $4 cost per 1,000 views
Who to hireUnder 2K followers500–20K followers with at least one past viral video; also students, and ambassadors from other apps’ programs
Judging success$1 per 1,000 organic views, per account, every weekCost per 1,000 views: aim for $3–5, then beat it 2–10× by month 3. A creator paid $1,000 needs 250K views to break even at $4.
Ramp-upWarm-up and 10-account test (see How to start)Warm up each account for 24–48 hours. Test the same video on 10 accounts: if 3 do well, the content works.
How to start

We start with ten

Ten creators, added two a week — enough faces to cover the personas and enough volume that hook performance reads week over week instead of anecdotally, and one creator’s slow month doesn’t look like a trend.

The roster fills in five weeks
@studyfetchgia2@studyfetchzariya
Week 1
@audrey.studyfetch@studyfetchsydd
Week 2
@studyfetchalicia@studyfetchhaley
Week 3
@tweetyandkevin@paigexdylan
Week 4
@scottxjules@jannat.yope
Week 5

Posting to their own accounts, on their own faces, from briefs we write.

Monthly ceiling$15K

Fully loaded, all ten — against an ad account spending that before lunch.

Days 1–2 per account

Warm up

Each new account follows ~30 accounts in the niche and scrolls like a normal user for 24–48 hours before posting.

Month 1

Recruit + trial

Shortlist, test briefs, claims training, lock the roster.

Test rule: the same video on 10 accounts. If 3 break out, the content works.

Month 2

Produce + learn

Ship weekly, score creators, whitelist the winners into paid.

Month 3

Scale or refine

Keep winners, replace weak slots, judge against the ceilings.

Decision gate after 90 days
Reporting

What you get every Monday

One sheet, every creator on it, sorted by cost per 1,000 views. Keep, watch or replace is decided from the numbers, not from how a video felt.

Autopilot · Creator engine · Week 6 · target $1 / 1K views
Videos posted284+12%
Organic views11.7M+31%
Cost / 1,000 views${ '%.2f' % (P.target_cpm * 0.9) }target $1
Breakouts (≥10×)113.9% of posts
Claims flags2fixed < 24h
#CreatorBandPostsMedianBestCPMBonusStatus
1Creator 01US · prem282.4K3.1M${ '%.2f' % (P.target_cpm * 0.4) }$700Keep
2Creator 02US · std281.8K1.2M${ '%.2f' % (P.target_cpm * 0.75) }$50Keep
3Creator 03Intl · cam271.2K640K${ '%.2f' % (P.target_cpm * 0.95) }—Keep
4Creator 04Intl · faceless4090031K${ '%.2f' % (P.target_cpm * 1.3) }—Watch
5Creator 05US · std213104.2K${ '%.2f' % (P.target_cpm * 4.1) }—Replace
Illustrative numbers. Daily views and activation, weekly what we learned, monthly cohort payback.
Long term

What I learned running these programs

Affiliate works best as part of a mix.

On its own, about one in five creators take a commission deal, and they skew to smaller accounts, so reach stays modest. Paired with paid creators it extends reach at low cost.

Good creators are worth paying for.

The strongest ones charge for their work. Paying a base is what buys steady, reliable posting instead of whenever-they-feel-like-it.

They post when the product and the brand are right.

Creators show up when they like the product and the brand already has recognition. Autopilot has that third part handed to it — the tracker is known before anyone pitches it.

Let’s talk about the first ten →